Perception

• Photography

Our brief for this project was advertising campaigns which have the ability to shape our way of consuming, thinking and behaving, they can be capable of changing the way we live our lives by simple visuals.

My concept was to step away from traditional products and advertise a pro-drug poster campaign by showing people that their healthy daily routines have a very similar effect to that of illegal drugs. I used this project to really practice my close-up skills. By building a mini-lighting studio out of cardboard and different layers of drafting paper I was able to achieve very crisp and sterilized looking shots.